flycopy studio
Does it look like this kitten needs another yacht?
Online Persona: “Buttons”
Real Name: Colt “The Chainsaw” Robson
Wanted: Texas, New York, Arkansas
Charges: Weapons trafficking, forgery, arson
Anchoring another pile of robotic, lifeless copy to your valuable product or service offering catapults your visitors back to the nefarious $42.2 billion internet kitten video industry, where greedy little kittens exploit gullible, weak humans with their farcical doe-eyed innocence and ham-fisted yarn play.
It’s time to fight back against the kings of online content.
Unite against internet kittens.
Bring your fight to FlyCopy.
Time to be an instigator.
Kittens are smart.
Sure, we might not trust kittens to change our power steering fluid, but numerous studies suggest humans obsess over kitten videos because kittens are extremely effective at triggering human emotions.
And the ability to instigate human emotions draws us in. Humans LOVE to have their emotions pricked, because it makes us feel, well … human.
FlyCopy helps you harness the power of emotional connections. We help you make your prospects laugh. Intrigue them. Arouse nostalgia. Show them how you can fulfill an immediate need or desire.
And when your robotic competitors talk at them, bore them, and exhibit all the charisma of a gas station meatloaf, feel confident they’ll remember the connection you created when it’s time to purchase.
Stop relinquishing vibrant brands to copy better suited for bus schedules. Let FlyCopy nurture the deeper connection you need to initiate relationships with your prospects.
You captivate your audience by breaking rules.
But FlyCopy won't break these rules.
- 88% of lurkers won't return if you bore them to death. The internet doesn't give you second chances.
- People prefer to read at a 7th-8th grade level. FlyCopy staff prefer to eat grilled cheese sandwiches three times a day. We're obviously not going to have any issues here.
- 82% of consumers prefer customized, personal content and 61% say they are 'more likely' to buy based on personalized content.
- You have 3.6 seconds to capture attention with your copy. Which explains why FlyCopy prefers to open with a falcon punch.
- 66% people describe an 'emotional' tie to brands they love. And that's where we bread our butter. Or butter our bread. Whatever. You know what we mean.
- People unilaterally detest corporate jargon, stale marketing cliches and used car sales tactics. That's the secret 'Big Copywriting' doesn't want you to know about.
- Unique call-to-action buttons perform 202% better than generic buttons like "Learn More" and "Click Here."
- FlyCopy will never stoop to using cute baby animals for attention.
Gardena, CA based Cover designs, manufactures, and installs absolutely stunning custom made backyard homes in the Greater Los Angeles area. Cover’s proprietary software allows a client to design zone-compliant structures for their property in as little as three days, while Cover manages the permitting, project management and full installation of your custom home — all at a pre-determined fixed price.
Cover promotes the versatility of their structures for a variety of purposes from home fitness centers to backyard MIL apartments.
Adhering to Cover’s current branding, I re-imagined the original landing page copy (adjacent) and created a set of new landing pages applicable to wider range of proposed uses.
Succinct copy and beautiful images allow us to easily convert landing pages to banner ads by replacing the CTA with a link.
You can click on each image for a larger version.
Learn more about Cover at buildcover.com.
Seattle start-up Cabana offers a luxury vanlife rental experience with a fleet of 35 tech-enabled custom-built Ford Transit vans. Packed with premium amenities, Cabana champions itself as a luxury, pet-friendly hotel on wheels with concierge services geared towards adventurers.
Cabana loosely utilizes a tagline of “A Hotel That Travels With You”. I re-imagined a succinct tagline placed beneath the logo emphasizing both the adventure and luxury aspects of Cabana’s offering in one shot.
You can find out more about Cabana at cabana.life.
Click for larger images.
Re-imagined taglines:
full websites
A spiraling Cheez-it addiction combined with my penchant for harboring trained seals led me from writing insurance tutorials to the world of full-service website production in 2018, where I quickly discovered that building websites is a great way to earn an hourly wage similar to what I might have earned working the swing shift at a Portugese horse wash in 1913.
I built WordPress sites with Elementor, Figma, GIMP and Inkscape software, and quickly accumulated a steady client roster through referrals.
I’m partial to brevity and minimalism, and though some may criticize my design skills, I’ll have you know that I won two “Looks Like Somebody Tried Their Best!” ribbons at the 2020 Pomeroy County Rhubarb Pie Festival.
Click on Stormchasingtour for full website copy.
Stormchasingtour.com
WORKCare Clinic Tacoma
Greenlife Electric
Lantern Energy Group
Olivia Williams Pilates
TrueLine Logistics
a human connection
Great web copy should engage a general audience but also facilitate a subtle shift in tone to address prospects individually. It’s a delicate shift with a smart payoff – humans value and respond to one-on-one connection, and establishing these connections originates relationships with your target and nurtures trust.
Prominent placement near contact information can squash lingering hesitations and positively influence contact decisions.
Click each image to enlarge.
Houston, TX based Avelo Airlines launched in April 2021 and operates flights out of smaller, regional airports on both coasts of the United States. Avelo promotes value-pricing and superior customer service, and highlights the stress-free convenience of shorter TSA lines, reduced runway congestion, and easier parking offered by smaller airports.
Considering Avelo offers such a low-cost, convenient and hassle free flying experience, I created a series of :30 second TV spots that envisioned a world where birds realized it was easier to fly Avelo Airlines to their destinations rather than fly themselves.
But before birds started flying Avelo Airlines, they’d have to make a few adjustments to their normal lives.
You can read more about Avelo Airlines at aveloair.com.
Avelo Airlines
Working Birds
Imagine a world where flying with Avelo Airlines is so affordable, enjoyable, and stress free, birds discover it’s more convenient to fly Avelo Airlines to their destinations.
But before birds started flying Avelo Airlines, they’d have to make a few adjustments to their normal lives.
